About

More people than ever are becoming entrepreneurs, but the perils of starting a new business are well-documented. The Smart Entrepreneur teaches you how to avoid typical pitfalls and make your business a success by guiding you through the crucial decisions you need to make after your ‘eureka’ moment of inspiration.

The Smart Entrepreneur uses a combination of real-life case studies and state-of-the-art academic research from authors with hands-on experience of venture coaching and developing start-ups. The book’s format is based on the flagship Innovation, Entrepreneurship and Design programme offered at Imperial College Business School.

Especially useful for innovative and ambitious start-ups often requiring a great deal of effort and capital expenditure just to get to the testing phase – The Smart Entrepreneur offers a cutting-edge approach to enable entrepreneurs to rigorously test and improve their business idea before committing all their capital. It is a book of immense value to shape creative and innovative business ideas that carry a great deal of risk.