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Chapter download from Amazon Kindle Store:
Part I: Idea creation and evaluation
Part II: From idea to business proposition
Part III: Proof of concept
Part IV: Marshalling resources

Publisher: 
Elliott & Thompson     
27 John Street, 
London, WC1N 2BX 
+44 (0) 20 7831 5013    

ISBN: 978 1 904027 88 1
RRP: £11.99